Dear Abercrombie & Fitch CEO Mike Jeffries,
I used to see your brand walk up and down the halls of my high school way back in the day. Before I really even knew who you were, there you were — in the form of jeans, shirts and other fashion statements of the late ’90s. At the time, I thought I hated you for the simple reason that the popular kids seemed to have a monopoly on you, and in my mind, popular was synonymous with evil. But, I’m older and wiser now, and know it’s not the popular kids that I loathe.
It’s your “you’re not good enough” mentality. Keep reading »






