Breaking News: Julia Roberts and model Christy Turlington — both women in their 40s — are not the dewy, fresh-faced nymphs these ads for Maybelline and Lancome would have you believe. In fact, these airbrushed within-an-inch-of-their-lives ads have gotten both cosmetics companies in trouble with the United Kingdom’s Advertising Standards Authority, which regulates truth in advertising. Though Maybelline’s Christy Turlington ad features tiny print at the bottom which clarifies that the image offers an “illustrated effect” of how its product works, that wasn’t enough for the ASA. Ditto regarding Lancome’s ad, which the ASA claims did not “accurately illustrate what effect the product could achieve.” Further, the ASA couldn’t conclusively determine whether digital retouching had been used to alter the image. Keep reading »
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