I don’t fully understand why these ads are “sexist” or “offensive,” as per the women’s health blog Blisstree. The Brazilian gym Vila Olimpica ads show big, muscular men standing behind women, their ripped arms doing things like opening jars and bottles of wine. But I didn’t read this as “the iddy-bitty-widdle-lady can’t open a jar of olives,” because the female model actually looks rather fit and toned herself. I read it more as a joke: the lady needs gorilla arms to open these relatively easy products, but those kind of muscles are more of a female body builder thing, so there’s a big dude standing behind her doing it.
It’s a obtuse, sure, but I’d say it’s visually clever. What do you think, Frisky readers? Maybe I’m losing my edge? [BlissTree]
A doctor, a dentist, and an alternative medicine practitioner were all secretly filmed offering to perform or arrange female genital mutilation (FGM), according to the UK Guardian. FGM involves removing all or part of the external female genitalia, and sometimes sewing the opening to the vagina shut. It’s all supposedly for the purpose of making it impossible for a woman to have sex for pleasure and therefore ensuring her “purity” upon marriage.
The so-called “female circumcisions” are performed on girls as young as 5 and is widespread across Africa; you can read more about FGM on the World Health Organization’s web site. Thankfully, human rights and women’s rights activists across the continent are condemning the horrific procedure. As such, both performing FGM and arranging for it to be performed are illegal in the UK. But that doesn’t stop FGM from occurring in the UK: the Guardian claims 100K women in the country have been mutilated. I hope those doctors know FGM carries a 14 year prison sentence and are shaking in their boots/heels. [Guardian UK; Telegraph UK]
“As a high fashion model I have long had a policy of no nudity or partial nudity in my photoshoots. For my recent [Elle Brasil] cover shoot I wore a body suit under a sheer dress, but recently discovered that the body suit was Photoshopped out to give the impression that I am showing much more skin than I actually was or am comfortable with. This was specifically against my expressed verbal and written direction. I’m extremely disappointed that my wishes and contract were ignored. I strongly believe every model has a right to set rules for how she is portrayed and for me these rules were clearly circumvented.”
– Coco Rocha, who has long been one of the more critical voices of the modeling industry, took to her Tumblr to slam the editors/publishers of Elle Brasil, which Photoshopped her against her wishes into a partially nude bodysuit for their cover. This is a little nipple-y looking.
Well, that was ballsy of you, Elle Brasil, to break contract. I’m assuming they’re so used to models being grateful for a magazine cover at all that they don’t think they have to stay true to their word? [Oh So Coco]
A Swiss newspaper reports a 50-something woman starved to death in January 2012 after forgoing food and water for a “sunlight diet.” But “breathearianism,” as the practice is called, isn’t a diet with the intention of losing weight. Rather, it’s a spiritual fasting that requires the practitioners to skip food and water for weeks. The unnamed woman reportedly saw an Austrian documentary called “In The Beginning There Was Light” about an Indian guru who claimed to have lived off sunlight for 70 years. (You can watch the trailer here, which includes doctors who are both in support and in opposition to the “sunlight diet.”) Unfortunately for this woman, she eventually was discovered dead by her children. Not to be glib, but what made this woman think she could live off vitamin-D alone? And you thought the feeding tube diet was extreme. [London Free Press]