I don’t fully understand why these ads are “sexist” or “offensive,” as per the women’s health blog Blisstree. The Brazilian gym Vila Olimpica ads show big, muscular men standing behind women, their ripped arms doing things like opening jars and bottles of wine. But I didn’t read this as “the iddy-bitty-widdle-lady can’t open a jar of olives,” because the female model actually looks rather fit and toned herself. I read it more as a joke: the lady needs gorilla arms to open these relatively easy products, but those kind of muscles are more of a female body builder thing, so there’s a big dude standing behind her doing it.
It’s a obtuse, sure, but I’d say it’s visually clever. What do you think, Frisky readers? Maybe I’m losing my edge? [BlissTree]
A doctor, a dentist, and an alternative medicine practitioner were all secretly filmed offering to perform or arrange female genital mutilation (FGM), according to the UK Guardian. FGM involves removing all or part of the external female genitalia, and sometimes sewing the opening to the vagina shut. It’s all supposedly for the purpose of making it impossible for a woman to have sex for pleasure and therefore ensuring her “purity” upon marriage.
The so-called “female circumcisions” are performed on girls as young as 5 and is widespread across Africa; you can read more about FGM on the World Health Organization’s web site. Thankfully, human rights and women’s rights activists across the continent are condemning the horrific procedure. As such, both performing FGM and arranging for it to be performed are illegal in the UK. But that doesn’t stop FGM from occurring in the UK: the Guardian claims 100K women in the country have been mutilated. I hope those doctors know FGM carries a 14 year prison sentence and are shaking in their boots/heels. [Guardian UK; Telegraph UK]