Dropbox has a very interesting idea about what “diversity” is
Despite it being a pretty simple concept, many companies still seem to have a difficult time figuring out what actually qualifies as a diverse workplace. Exhibit A: On Wednesday, one tweet made it very clear that Dropbox is confused about what diversity means. With the caption “Diversity at Dropbox,” the company tweeted a photo of six employees all with approximately the same light skin tone.
A link to the company’s blog also included in the tweet said, “We believe it takes a diverse team to build innovative products that delight users, and we’re committed to building an inclusive culture that reflects the world around us.” It also claims to be investing in programs that “help attract and retain diverse candidates” and boasts that the Human Rights Campaign gave it a perfect score for LGBTQ equality for a second time and the Great Places to Work Institute named it a Best Workplace for Diversity and a Best Workplace for Asian Americans.
That’s all fine and dandy, but black people still only make up 4 percent of Dropbox’s U.S. employees, according to its blog. Similarly, Hispanics only account for 7 percent of the tech company’s American workforce. Granted these numbers are up from 2 and 5 percent respectively in 2015, but in no world does this equate real diversity.
Someone at Dropbox did capture a much more diverse photo, but that still doesn’t mean the company has diversity all figured out.
The first photo was snapped at a networking event for senior female employees this month, and while it’s great that Dropbox hosts such events and increased its female employees from 28 percent of its U.S. workforce in 2015 to 35 percent in 2016, the photo highlights a lack of diversity within the female staff. No workplace can be truly diverse without hiring women of color — something that really shouldn’t have to be explained in 2016, but here we are.
Maybe make sure your company is actually diverse before posting all over social media bragging about your workplace diversity. And hire some women of color. Just a few tips from me to Dropbox.