It looks like Kylie Jenner is launching her own lingerie brand — this is not a drill

Because apparently running a makeup empire and co-owning a fashion collection at Pac Sun at 19 years old just wasn’t enough for her, Kylie Jenner might additionally drop a lingerie collection and, no, this is not a drill. Jenner has yet to confirm or deny rumors, leaving us all guessing and on the edges of our seats as she and members of her family so often do, but here’s the evidence.

On Friday, Jenner posted an Instagram in a black lace bralette and leather trench coat, with the simple caption, “@thekylieshop.” The @thekylieshop Instagram page as of  Sunday has just 21 posts, nine of which together form a large photo of Jenner in see-through, red lingerie. Another photo features Jenner in a leopard print pushup bra and black fur wrap, while others show vintage polaroids of Jenner in more comfortable underwear and lounge wear.

But most tellingly, @thekylieshop links you to www.kyliejennershop.com, where you’ll find a countdown that, as of Tuesday, marked 18 days. Logically, it follows that the countdown is likely counting down to the opening of Jenner’s online shop, and if @thekylieshop’s Instagram posts are any indicator of what her shop will sell, then we can safely brace ourselves for some seriously fierce, but also seriously wallet-draining underwear.

It’s either that or a countdown to the end of the world — who knows, really?

@thekylieshop

A photo posted by Kylie (@kyliejenner) on

@thekylieshop

A photo posted by Kylie (@kyliejenner) on

The Instagram posts preparing us for what may soon be on sale at Jenner’s online store suggest that Jenner’s style will be pretty eclectic, dabbling with lace, mesh, and other steamy, classic elements of lingerie, but also offering athletic and lounge styles.

kyliejennershop.com

A photo posted by Official Kylie Jenner Shop (@thekylieshop) on

The shop’s bold red logo itself isn’t exactly the embodiment of elegance and femininity and fits well with Jenner’s whole aesthetic.

Keep watching both her personal Instagram and the shop’s Instagram in the coming days for more updates, but also bear in mind that this is Kylie Jenner we’re talking about, so expect a barrage of hints on her Snapchat story in the next 18 days.