Watch an 8-year-old girl bash gendered kids clothing while rocking a karate uniform
Gendered clothing is total bullshit, but sometimes it’s hard to explain clearly and quickly what the problem is even though the people who need the problem explained don’t have long attention spans. Thank Daisy Edmonds, an 8-year-old girl who bashes gendered clothes at Tesco in Swindon, Wiltshire (that’s in England, peeps) in a great video. She nails it.
Daisy, dressed in her karate gear, and her mom were shopping at the large retailer and noticed that the boys’ shirts were cool and promoted adventure and creativity while the girls’ clothes were goofy and promoted nothing. Daisy was looking for inspiration. In the video, she points to a boys’ shirt that reads “think outside the box” and explains to her mom that the saying inspires one to think about living their life and going after their dreams. I mean, she gets really into this.
Then, she walks over to a girls’ shirt that just says “hey.” Daisy, in her perfectly picky British accent, struggles to understand what’s inspiring about that. “Nothing,” she says. It’s completely empty and meaningless, except that, actually, now that I think about it, it inspires catcalling in a way. Girls get T-shirts about “looking good” and with completely empty sayings and the boys are encouraged to be adventurous heroes. Don’t worry, Daisy has this on lock.
“It’s unfair because everyone just thinks girls should be pretty and boys should just be adventurous,” she says in the video. “I think that’s wrong because why should girls’ and boys’ clothes even be separate? We’re just as good as each other,” Daisy decides. Then she and her mom go on a rogue mission, putting the boys’ shirt in the girls’ section and laughing all the way (sorry Tesco stockers). Her mom zooms in on more examples as Daisy makes her way around the store.
One boys’ T-shirt says: “Let’s explore.” A girls T-shirt says: “I believe in unicorns.” Unicorns don’t even exist. It’s a terrible message for a shirt and a sign of the bigger problem. The subtext is that it doesn’t matter what girls think, because sometimes they believe in fake unicorns, and they’re not smart enough to know the difference.
A reporter contacted Tesco about the video and it responded, “We stock a wide variety of clothes suitable for girls and boys and listen to the views of our customers when reviewing our range. We’d like to thank Daisy for her feedback and we can assure her that new styles will be arriving in stores shortly.” Until then, I’ll be trying, like Daisy, to figure out what the hell “hey” means.