An Australian Model Spoke Out After Her Lingerie Ad Was Banned For Being “Vulgar”

Some people are just straight up out of their minds. Like whoever complained and got a lingerie ad banned because it was “vulgar.” The ad, which features former Australia’s Next Top Model contestant Simone Holtznagel in lingerie, was playing on a loop outside the Australian lingerie store Bras N Things. Some idiot said it was like “amateur porn.”

According to AdWeek, one of the complaints was that the models “were not merely modeling the underwear, they were moving suggestively, gyrating and looking lasciviously at the camera — like a very amateur porn movie. It was a demeaning and embarrassing display.” Another complaint said the ad was “unsuitable for the young and simply demeaning for any woman walking past.”

Finally, the Australian Advertising Standards Bureau banned the ad altogether, writing in a statement,”The Board noted the video depicts a model moving around and considered that the model is stroking her hair and moving her body suggestively and that this amounts to a sexualized impact.” The agency added that it “considered that as the video image contains no branding of the shop or the particular line of lingerie, there is a more sexualized impact of the material as the focus is on the woman’s body rather than on what she is wearing.” So maybe a logo would have helped, but prudes are prudes. Bras N Things has replaced the video with pictures, but Holtznagel took to Instagram to show how stupid this ruling really is.

Shoutout to the prude who complained about my “vulgar” “amateur porn” advertisement for the amazing Australian brand Bras and Things and had the clip banned from stores. Honestly, it’s just soooo offensive to show a confident, sexy WOMAN () in her LINGERIE () in the window of a (plot twist) – LINGERIE STORE!!!! Won’t somebody please think of the children?! I mean it’s just truly outrageous The definition of porn is ‘material containing the explicit description or display of sex organs or activity.’ There is none of that here. How dare you sexualize my body. How dare- after all society’s requests- you take a confident and carefree depiction of a normal, healthy womanly body, promoting women’s products to women, and deem it offensive. Do not impress your insecurities on me, whether physical or sexual. But by saying my body, just comfortably being my body, is somehow ‘wrong’ or ‘dirty’ you are insulting and potentially damaging any woman who may identify with me. Keep your neuroses off my body and go watch some REAL porn, you might be less uptight ✋ Some people really do have too much time on their hands. I see people wearing less on the street and in shopping centers these days and this woman is complaining about a tasteful, beautiful advertisement which is not only showcasing the gorgeous lingerie but also showcases body confidence and embracing the feminine form! So deepest apologies to the poor soul who was so offended by my “vulgar” behavior.. But I shall continue on in being fearlessly me and embracing my curves and my confidence, and I encourage all women to do the same – and if that’s so wrong then I don’t want to be right ✨✨ (Y)

A video posted by Simone Holtznagel (@moannn) on

She wrote in an Instagram caption, “How dare you sexualize my body. How dare- after all society’s requests, you take a confident and carefree depiction of a normal, healthy womanly body, promoting women’s products to women, and deem it offensive. Do not impress your insecurities on me, whether physical or sexual.” And she’s fucking right.

This was an ad for lingerie and she was modeling it. In a lingerie store no less. Women’s bodies are sexualized all the fucking time — even if they’re not in lingerie. It’s really just not fair that there are these invisible lines about what’s acceptable and what’s not when it comes to a woman’s naked body. Usually, the more skin the better. Then, when a woman is smiling and confident and showing some skin, it’s too much. What the hell do you want from us, world?

The ad isn’t vulgar; if anything, it’s just not a great ad. It’s a woman with a healthy body modeling different types of bras and underwear for a store called Bras N Things. That sounds pretty fitting, and anyone who thought it looked like porn should do a little googling and turn up some real amateur porn, because if this turns you on, you might need to get out more.