It’s Very Possible Drake Will Start Communicating Exclusively Through Cryptic Billboards
The past week has been a busy one for America’s favorite Canadian rapper. Surprisingly, I’m not referring to Drake’s heartfelt profession towards Rihanna at the VMAs, but rather the fact that Drake has released two billboards into the world in a matter of days. The first stayed very true to Drake’s brand of faux-sadboy romanticism, as it was congratulating Rihanna on her VMA status. Forever in love with what he can’t have, Drake dedicated a Los Angeles billboard to Rihanna in lieu of her receiving the Michael Jackson Video Vanguard Award at the 2016 VMA awards.
“Congratulations to Rihanna from Drake and everyone at OVO,” the billboard said, making damn sure she knew who this ridiculous gesture came from. She soon discovered the billboard and posted on Instagram with an appreciative heart emoji, slightly blasting him with the caption, “When he extra.”
While the concept of Drake dedicating a billboard to Rihanna is just absurdly fitting enough for their dynamic to be on point, his love of splaying words on large highway signs isn’t limited to unrequited infatuation. This week Drake also funded a billboard about Kanye West and himself, hinting at a possible collaboration between the moguls. The Los Angeles billboard featured the logo for West’s G.O.O.D. Music and Drake’s OVO Sound with the caption: “Calabasas is the new Abu Dhabi.”
For those potentially confused, Calabasas is the city in California where both the musicians own homes. While the assumption is that the billboard hints at a musical collaboration, I dream big and imagine the two are making plans for a gigantic glass skyscraper from which they can both write creepy tweets about Rihanna and Taylor Swift.
While most people might feel compelled to speculate over the possible magic that could come out of a musical collaboration between Drake and West, I feel more compelled to lean into Drake’s love of the use of public billboard. Is this going to be his new thing? Will the literal meaning of “If You’re Reading This It’s Too Late” start applying to billboards as a form of cutting edge Drake news?
Proving he has loved the medium of billboards long before this week, Drake constructed a slightly ominous billboard in November in his hometown of Toronto that just said, “The 6 is watching.“
I am 100 percent here for this ostentatious form of communication and am eagerly waiting for the day he decides to delete his Twitter so he can exclusively channel his feelings through billboards.