Every Social Media App Is Turning Into Snapchat, So Get Used To Short-Lived Videos

We all remember the seemingly untouchable trendsetters in school — they were always a few steps ahead of the game with their visionary fashion and cultural sensibilities while the rest of the school struggled to emulate their hipness. The same mimicry happens in the world of apps, as Facebook is basically copying Snapchat with its new video features, and its just one of a string of apps to emulate the younger, cooler Snapchat recently.

As an extension of Facebook’s unquenchable hunger for stylized scans of your face, starting on Friday, it launched a feature in the mobile app for users in Brazil and Canada that immediately opens to a video image of their face that users can then tap in order to overlay filters, drawings, or text before sharing the video as a status.

Facebook’s insecure and desperate attempt to rip off the successful elements of Snapchat is such a flailing sad teen move, they haven’t even attempted to make it seem otherwise. In this scenario, Facebook is the college student who peaked in high school and now finds themselves trying to be cool at the high school parties they regularly attend despite being 24. Naturally, Snapchat is the new queen bee who calls the shots and Facebook desperately wants what Snapchat has.

As is the case with any tale of a vulnerable protagonist (Facebook is obviously the vulnerable protagonist in this scenario) finding themselves fading out of the spotlight, Facebook is not alone in its clamor to cash in on the popularity tactics of Snapchat. The slightly-cooler-than-Facebook social media app Instagram (owned by Facebook) also ripped a page out of Snapchat’s book with their new Instagram stories feature, which is essentially Instagram wearing the same top as Snapchat in a different color. Despite the tackiness of the rip off, the top seems to be working for both of them, and at this rate, Facebook and Instagram will be coming for Snapchat’s boyfriend next.

Not only is Facebook vying for the surging popularity of Snapchat among younger demographics, but back in 2013, Facebook attempted to buy Snapchat and was promptly rejected, which I’m sure only fueled Facebook’s jealousy and motivation to reclaim the social media spotlight (and money) it has so greedily hoarded for years.

Of course, as is the case with most suburban teen movies, the protagonist (Facebook) is not the neglected victim it believes itself to be. Instead of being a mistreated and forlorn victim, Facebook is actually a spoiled brat that feels so entitled to absorb the bulk of the public’s attention and funds that when it falls in the background for a few minutes, it perceives itself as victimized. Not everyone has to like you or have sex with you, Facebook.