Bud Light’s Gender Wage Gap Ad Means Nothing If The Company Doesn’t Follow It
Would you like some bullshit with your beer? Bud Light’s new gender pay gap ad is pretty ridiculous, especially because the company uses the problem as a punchline, but won’t reveal if it actually pays its own employees fairly. The ad stars Amy Schumer and Seth Rogen, who are having a beer in a sports bar and talking about the wage gap. “Women don’t get paid as much as men and that is wrong,” Rogen says, stating the obvious. Schumer also points out that women pay more for cars and shampoo, too. “You pay more but you make less?,” Rogen says, and then goes to call his mother. Har, har. Running that ad and not providing data to go with it is just really bad marketing.
The Washington Post decided to ask the Belgium-based company that owns Bud Light, Anheuser-Busch InBev, about data surrounding their female employees, but they haven’t responded or disclosed whether or not they pay women equally or even how many women they employ. Rookie mistake, guys. Anheuser-Busch InBev’s team did OK picking up on trending topics and celebs, but if they were going to make an ad about equal pay, they should have slammed a stat right on that screen along with the logo. Not that it would make anyone drink their shitty water beer (though I’m not opposed to a Lime-A-Rita), but it would have went over a little better.
Maybe we aren’t giving them the benefit of the doubt, and Schumer even got paid the same amount as Rogen to be in thead. A spokesperson for Anheuser-Busch InBev told The Washington Post that they were, but reps for Rogen and Schumer did not immediately return The Frisky’s requests for comment. We sort of have to know — it makes all the difference. But even setting Schumer and Rogan’s paychecks aside, the company should practice what it preaches and prove that it’s paying all female employees the same as their male counterparts.
Last year, Bud Light ran an ad about the beer “removing no” from your vocabulary, which is pretty fucking rape-y, so Anheuser-Busch InBev’s marketing team isn’t doing excellent. The company apologized for missing the mark (read: they didn’t know that women tweeted and wrote for the internet). So, it’s probably not above them to use the gender wage gap for an ad — which ran during The Bachelorette this week by the way — to get people’s attention and not actually practice what they preach. I mean, they’re a Belgian company calling their beer “all American.” They’re about as trustworthy as Donald Trump.
Schumer did retweet Trista Sutter, a former ABC Bachelorette, this week saying that she “supported” equal pay along with the comedian. So who knows? Maybe it’s all totally above board. But if Schumer wants to get serious about being an advocate, she should text Seth and ask him about his salary for the ad. And Bud Light should make sure it practices equality before calling for it.