Uber Will Start Showing The Full Price Of Rides From The Beginning, So Say Goodbye To Surprise Fares
Getting in a cab or Uber can be scary on a budget, but now you’ll never have to wonder if you have enough cash for a ride. As of this week, Uber will show you the full price for rides, eliminating the need for guesswork. It also means you won’t have to see the surge price math — it will be calculated in, based on your destination. So, you do have to know where you’re going.
In a press release, Uber developers wrote: “Upfront fares are calculated using the expected time and distance of the trip and local traffic, as well as how many riders and nearby drivers are using Uber at that moment. And when fares go up due to increased demand, instead of surge lightning bolts and pop-up screens, riders are given the actual fare before they request their ride.”
They’ve already been doing that for uberPOOL riders — where you essentially carpool with other riders going the same way as you — so it was an easy move to do the same for regular riders. Uber wrote that more than 20 percent of all rides are through uberPOOL (mine always cancel on me, which I find rather embarrassing because I am a good passenger, but I’m not taking it personally), so people obviously are very OK with seeing a flat fare before getting in.
It just makes sense. I am all about this feature, especially because no one likes surge pricing. I get why they do it — high demand, not a lot of supply, it’s raining, whatever — but I’m usually shocked that a regular $15 ride, multiplied by random decimals, with a minimum fare ends up being half of my drinking budget for the weekend. If you know the ride is going to $40 beforehand, you can make an informed decision about how whether or not that leather interior and air conditioning is really worth it. Sometimes it’s totally fucking worth it. When the fare is stupid high, the app will say “fares are higher due to increased demand,” so you know it’s not normally that pricey.
It won’t be in all markets right away, so don’t be annoyed at Uber if you don’t see it the next time you open your app. But it’s starting in Miami, New Jersey, New York, Philadelphia, San Diego, and Seattle, and five markets in India as of right now, and will roll out everywhere else over the next few months.
So, you can say a lot of shit about Uber, but you can’t complain about surprise costs anymore.