Budweiser Is Changing Its Name To “America” Until The Election, So Prepare To Get Drunk On America

Everyone from politicians to brands become more patriotic during election years, and beer brewers are no different. Budweiser is changing its beer’s name to “America” this summer, and will keep the nationalistic name until the presidential election in November. So, instead of reaching for a can of Budweiser in the fridge, you’ll be grabbing an ice-cold…America. Donald Trump would certainly approve of this name change, though it’s highly unlikely his fancy ass has ever even tasted the average brew.

All the company’s 12-ounce cans and bottles will receive the new name starting May 23, with the label prominently saying “America” where it normally says “Budweiser.” Phrases like “Liberty and Justice for All,” “E Pluribus Unum,” and “Indivisible Since 1776,” in addition to lyrics from “The Star-Spangled Banner” will also appear across the label. The beer cans have boasted patriotic symbols before, but this is a whole new ballgame.

“We thought nothing was more iconic than Budweiser and nothing was more iconic than America,” Tosh Hall, creative director at the can’s branding firm JKR, told Fast Company’s Mark Wilson. In the most ironic of twists, Budweiser’s owner, Anheuser-Busch InBev, was actually bought by Belgium- and Brazil-based InBev in 2008, meaning “America” beer will be brought to you by a foreign beverage company.

An “America is in Your Hands” campaign will launch with the new label this summer, just in time for voters to take America into their own hands at the ballot box (potentially choosing to Make America Great Again).

The brewer is also an official sponsor of the U.S. Olympic Games, and plans to feature multiple Olympians in new ads that will run during the sporting frenzy. Budweiser hasn’t specified whether or not these ads will display the “America” brew, but they probably will since they’re slated to premiere in June, when “America” will be on shelves across the country.

In an interview with Ad Age, Anheuser-Busch InBev U.S. Marketing VP Jorn Socquet refused to acknowledge the name change, but hinted that Budweiser would focus marketing efforts on the Olympics, the Fourth of July, and the Copa America soccer tournament this year. “You have this wave of patriotism that is going to go up and down throughout the summertime,” Socquet said. “And we found with Budweiser such a beautiful angle to play on that sentiment.” Patriotic holidays and sporting events that center around drinking are beer goldmines for Budweiser, and the “America” label will just play into their identity as America’s drink.

Undeniably, the best part of the change will be the ability to say you got drunk on America all summer long. Cheers!