YACHT Faked A Sex Tape Leak As A Publicity Stunt, Pissing Off Pretty Much Everyone

Having your privacy infringed upon is a pretty terrifying and violating experience. Best case scenario, it hurls you into an embarrassing situation; Worst case scenario, it can threaten your job or safety. The indie band YACHT is fully familiar with our current culture of doxxing and revenge porn, and took advantage of a very real privacy issue. In an act of media savviness and pure selfishness, YACHT staged a fake sex tape leak as a publicity stunt, according to Jezebel. Thanks to the hordes of people willing to believe anything they read on the internet, their manipulative ploy worked.

Yesterday, YACHT members Claire Evans and Jona Bechtolt claimed to have found out a sex tape they made was leaked into the merciless masses of the internet. After valiantly addressing their fans, they pretended to adjust their outlook and monetize the situation for their own gain, announcing they were going to sell their sex tape.

Within the arc of the brilliant fiction they curated, the musical and romantic partners acted upset about their tape being stolen (as it was supposedly meant for their eyes only), but later said they were adapting the seemingly shitty situation for their financial gain. The musicians said in a statement that they were trying to be “as YACHT as possible” about the situation, and urged incurably curious fans to purchase the sex tape for $5 from the link they created: Fuck.TeamYacht.

When the video first “leaked,” the duo took to Facebook, pretending to want to reach their fans before the tape did. “It was intended for us only,” they wrote. “We don’t feel the need to justify the reason we made it.” Their openness both about the sex tape and their tenuous position as a band in our current cultural climate immediately garnered support from both die-hard fans and people who happened upon the situation.

The Facebook post continued:

“Anyone reading this who has been in a long term partnership understands that preserving the relationship is an ever-changing and challenging thing. It’s especially difficult when the lines between career and romance are as merged as ours are. The financial pressures that we’ve been under, which de facto extend into our extracurricular lives, created a circumstance in which we felt like we needed a bit of an escape from the day-to-day. So we turned on a camera, became naked, and had sex.”

This makes sense seeing that sex is the ultimate form of stress relief, barring circumstances in which you have a private sex tape released without your consent. Good sex can serve as the most pleasant distraction from financial woes, or really any woes.

Their post went on:

“We assumed that we were the only people who would be privy to that video. I guess we were naive. Now you have the option to be privy to that video. For us, that’s a shame. We feel like art is an act of generosity. The art we make for the public is for that expressed purpose. And now we’re in an awkward situation where the art that we made for us and us alone is being viewed by anyone who has the inclination to hit play — a true and humiliating blurring of the public and private.”

Just a few hours after that first post, they let fans know about their fake decision to monetize their leaked sex tape, thanking them for their widespread support and expressing their desire to make light of an otherwise shitty and invasive situation (that didn’t actually exist). Their only abiding request to fans was that they not torrent the tape — if you must invade their bedroom, they at least wanted you to throw them a few bucks.

Was it a smart publicity stunt? Check. Does it downplay the seriousness of internet privacy issues and sexual harassment? Check. Regardless of the nature of people’s reactions, they got plenty of attention.