‘SNL’ Created A President Barbie, But They Were A Little Late To The Game

On last weekend’s episode, Saturday Night Live created a President Barbie…but they were about 24 years behind. Despite this year being the farthest a woman has ever come in a U.S. presidential election race, Mattel actually launched a Presidential Barbie back in 1992, and then again in 2004 and 2012. The sketch was more of a poke at Hillary Clinton for trying really, really hard to reach young women (and, well, to reach just about everybody). “President Barbie even comes with accessories like sunglasses and a smartphone with Snapchat,” the fake commercial says. “Do you like her now? Huh??”

I found it hard to believe with all of the feminist strides Mattel is making, that President Barbie wasn’t already a thing in real life. In fact, back in 1992, a “Barbie For President” was released, but her attire was, um, impractical to say the least. Can you imagine a candidate trying to be taken seriously in a ball gown? I mean, as a woman, no matter what the candidate wears, she’s sure to be criticized, so she might as well go all out in my opinion. (BTW, you can actually buy her on Ebay if you’ve got $94 to blow.)


Then in 2004, America was graced with the “pantsuit” edition. (This one is only $17.83 on Amazon.) Definitely a practical step up from the 1992 edition that was ready to break out in a waltz at the drop of a hat.

CREDIT: Amazon

When it came out in 2004, Hilary Duff was arguably the more famous Hilary, while Senator Clinton believed that marriage was a “bond between a man and a woman.”

Now, I’m not anti-Hillary because of videos like these circulating. I really do believe that people can grow and change. I’d like to believe that she has done this, but as the SNL sketch explores, she is known to pander quite a bit, leaving us wondering, “What does she actually believe?!”

It wasn’t until 2012 that Mattel got the hang of President Barbie. They launched a “I Can Be … President” campaign and had Chris Benz, who has dressed first lady Michelle Obama, design the outfit. These are still featured on Barbie’s website for only $13.99 (get ‘em fast!).

p barbie  2
CREDIT: Barbie

There are black, white, Hispanic, and Asian versions of the dolls available, and wedge shoes allow her to stand up without being held at the waist by her owner. OK, Mattel, that’s pretty progressive of you.

Barbie has gotten a lot of flack over the years for being a drastic misrepresentation of women, but I have to admit, they are more than willing to change with the times — just as Hillary is.

Anyway, here’s the sketch.

“Do you like her now? Huh?! DO YOU?!”