This KFC Edible Nail Polish Tastes Like Fried Chicken, & It’s The “Finger Lickin’ Good” Edible Nail Polish No One Wanted
Beauty brands and fast food companies alike are always trying to sell us crap when we know we would be better off with something from home. Considering that the two industries are essentially founded on selling us shit we do not need, how on earth did it take so long for them to come together? Thanks to KFC, those uninspired days are behind us: KFC is releasing edible nail polish. Yup, you can now wear your love of fast food on your nails with a finger lickin’ good nail polish that tastes like fried chicken. Welcome to Trump’s America, y’all.
As Ad Week reports, KFC Hong Kong commissioned master spice company McCormick to translate their proprietary “mix of 11 secret herbs and spices” into nail polish form. Genius. I’m loving it. Oh wait, that’s McDonald’s. Whatever. I’m loving everyone involved in this decision-making process so far. Human achievement is peaking before our very eyes, friends. Anyway, the result is two polish flavors based on the chicken options we all know and pretend not to love: Original and Hot ‘n’ Spicy.
“To use, consumers simply apply and dry like regular nail polish, and then lick — again and again and again,” said the brand in a gross statement. Sure, that’s exactly what consumers love to do: lick their nails all day.
KFC higher-ups are describing the polish as if people would wear it for any other reason than that it tastes like chicken. “The recipe for our edible nail polish is unique and was specifically designed to hold the flavor, but to also dry with a glossy coat similar to normal nail polish,” says Ogilvy creative director John Koay, who joined the team in creating the concept. “This campaign is designed to be intriguing and fun to increase excitement around the KFC brand in Hong Kong.” As of now, the polishes have yet to be mass produced. I get it: the world outside of Hong Kong isn’t quite ready for nail polish that tastes like chicken.
The brand also made this companion video of dancing nails to accompany the release. I’ll let you unpack it for yourself.
Although certainly the most creative in recent memory, KFC isn’t the first to corner the edible cosmetics market. Let’s take a trip down sensory-mixing memory lane.
Jessica Simpson Dessert
Who could forget a cosmetics line so delicious that Nick Lachey would eat it right off you? Unfortunately, lawsuits mean you have to sneakily buy the products off of Amazon if you want men with tribal arm tattoos to lick your chemical-coated body.
Go buy this for your teenager and/or yourself immediately. Even though everything good in this world is discontinued, this is worth the eBay price if only for the nostalgic first pouff of glitter on your upper chest.
This slice of magic is made with “12 edible oils” for a citrus flavor that will keep you licking your lips, which is admittedly a little more natural than licking your nails.