This Old Navy Ad With An Interracial Family Made The Shitty Humans Of Twitter Lose Their Minds

Old Navy proved on Friday that even the humblest of clothing outlets can bring all the Internet trolls to the yard through one seemingly simple act: sharing a racially diverse ad. Old Navy tweeted a photo of an interracial family, and in so doing, generated a Twitter storm involving such choice phrases as “white genocide,” “miscegenation junk,” and “anti-white propaganda” (I shit you not). Some Twitter users’ reactions were so bizarrely terrible as to prompt the question of whether or not they were all in cahoots to produce some truly ambitious work of satire.

To most, the photo isn’t a scandalous one. It features a dad carrying his son on his back, one arm casually slung around his wife’s waist, all three of the models wearing natural smiles and neutral tones. However, considering how most of Old Navy Official’s tweets garner anywhere between a dozen and 20 retweets on a good day, this ad’s more than 3,000 reflect just how controversial it was, to some, for no other reason than the races of its models.

Apparently, we’re back in the early 1900s and interracial marriage and families are taboo and emblematic of white persecution.

At this point, many of the worst tweets have been deleted, but not before screenshots were captured by Mic, Jezebel, and other outlets.

twitter racism Old Navy interracial
CREDIT: Twitter

Yes, @ManyHeaded, it is totally illegal to portray white people in ads. Maybe that’s why 95 percent of ads in 2011 featured them.

Old Navy, interracial, racism
CREDIT: Twitter

Based on that tweet, is anyone here really surprised this Omar fellow is a Trump supporter?

Old Navy, interracial, racism
CREDIT: Twitter

Special shoutout to you, Ms. @LauraJSilverman, for writing the perfect response so I didn’t have to wrack my brain for one, myself.


Maybe I missed something, but I just fail to see the connection between people of different races falling in love and starting families together, and the sexual abuse of minors. Oh, and I told you this Twitter storm would feature the term “anti-white propaganda,” didn’t I? I bet you didn’t believe me, but look, there it is!

Perhaps, at the end of the day, Black activist and New York Daily News columnist Shaun King put it best when he tweeted the quote (author unknown), “When you’re accustomed to privilege, equality feels like oppression.”

Case in point: Iggy Azalea, who has been widely criticized for appropriating Black culture to become successful, accused Beyoncé of racism against white women for the lyric, “He only want me when I’m not there / He better call Becky with the good hair,” this week, launching a Twitter storm of her own. In turn, Death and Taxes writer Jamie Peck put it best when she wrote: “It’s not a diss on white women; it’s a a diss on society’s fucked-up Eurocentric standards of beauty.”

What the unsettling reaction to Old Navy’s ad proves is that as a society we’ve become so used to mainstream commercial images of white models and families that we’ve come to accept them as an artificial norm, and as in every era of history, challenges to this norm are perceived by the individuals who benefit from it as threats.

At any rate, to the Twitter users who labeled the ad as “anti-white propaganda” as oppose to, say, much-needed representation of nonwhite families which are increasingly on the rise in the United States, I leave you with this class-A response to the controversy by a real interracial family shared above.

Love wins no matter what the color, indeed. And while love also wins no matter what the outfit, it doesn’t hurt that Mr. Penebaker and his family absolutely killed the fashion game in their portrait.