This New Florence + The Machine Video Is Actually A Short Film, Because I Guess That’s Just What Artists Do Now
Let Florence Welch and her machines open up your “Third Eye” this fine Monday, which is feeling more and more like that “Hang in there, baby!” kitten poster than not. The new Florence + The Machine video is the ninth and last piece of the short film Welch made with director Vincent Haycock, which goes along with her new album How Big How Blue How Beautiful. “The Odyssey: Chapter 9″ came with a personal statement from Welch, who wrote:
“This is the finale of a very personal project that came from a conversation me and Vince had in the Chateau Marmont about a year and a half ago while I was writing How Big How Blue How Beautiful. I was talking to him about the record and the car crash of a relationship break up I was going through. The highs and the lows of love and performance, how out of control I felt, the purgatory of heartbreak, and how I was trying to change and trying to be free. And we decided we would re-tell this story in full.”
Haycock, who has directed a host of videos for Flo and her band, Lana Del Rey, and Paul McCartney, had this to say:
“The Odyssey, like the epic poem by Homer, is a journey. It’s Florence’s personal journey to find herself again after the emotional storm of a heartbreak. Like the layers of Dante’s purgatory, each song or chapter represents a battle that Florence traversed and physical landscape that embodied each song or story. Its a metaphorical journey about escaping your demons, confronting yourself and returning to the original Florence, the dancer, the performer, the lover.”
You can watch all 47 minutes of The Odyssey on the official Florence + The Machine website.