Armani Pledges To Stop Using Fur Beginning With Their 2016 Collections

To file under better late than never: the Armani Group has just reached an agreement with the Fur Free Alliance and the Humane Society that states they will no longer use fur for their collections across all brands, starting with their 2016 collections. The brands under the umbrella of the Armani Group include: Armani Collezioni, Giorgio Armani, Armani Junior, Armane Prive, Emporio Armani, AJ Armani Jeans and Armana Casa. All the brands affiliated are required to abide by the new fur-free policy.

Giorgio Armani released a statement about his decision saying:

“I am pleased to announce that the Armani Group has made a firm commitment to abolish the use of animal fur in its collections. Technological progress made over the years allows us to have valid alternatives at our disposition that render the use of cruel practices unnecessary as regards animals. Pursuing the positive process undertaken long ago, my company is now taking a major step ahead, reflecting our attention to the critical issues of protecting and caring for the environment and animals.”

While the fur trade continues to approach young designers for business under the assumption that real fur equates luxury and high-fashion, the Armani group isn’t the only label gravitating towards the fur-free trend. Other big name designers such as Tommy Hilfiger, Hugo Boss, Calvin Klein, and TopShop and Stella Mccartney have made similar pledges to the Humane Society.

As with all momentum, it’s a slow build until these acts of progress become widespread and normalized. I’m just glad to see another big brand hopping on the fur-free train, hopefully nudging others by example.

(The Muse)