Chick-Fil-A Is A Needy Friend Who Will Give You Ice Cream If You Put Your Phone Away

Given their history of homophobia, Chick-Fil-A isn’t generally my first stop for unsolicited advice or moral grandstanding, but that’s neither here nor there. But, their new challenge, which requires   customers to put their cellphones in a cardboard box  for the duration of their meal is rewarded with FREE ICE CREAM, so I’m down.

The challenge was thought up by Brad Williams, a Chick-Fil-A employee in Georgia, who first implemented the cardboard box and ice cream incentive.

“As we all know, technology increasingly demands more of our time and can be a big distraction, even while we’re eating,” said Williams in a report, “This got me thinking about what we could do to reduce this distraction during meals.”

Once people have successfully finished their meal without sneaking their phones out of the cardboard box, they can go up to the counter and cash in on one small ice cream cone each. Free ice cream is only available at some Chick-Fil-A locations. If you want to enjoy your delicious chicken away from the glowing temptress that is your iPhone, make sure to check ahead!

(Fortune)