‘Project Mermaid’ Seeks To Spread Environmental Awareness

A new photography project called Project Mermaid is transforming models, actors, and everyday people into bejeweled sea creatures for a photo series that seeks to highlight the beauty of the ocean and raise awareness of the impact of our pollution.

Collaborators Angelina Venturella and Chiara Salomoni see Project Mermaid as a fun way to let people dress up and partake in glittering and elaborate photo shoots while being part of a larger project. The plan has been working like a charm, as people have been flocking to let their inner mermaids glam it up underwater.

In keeping with their purpose, half of the proceeds from their photo sales go towards a Save The Beach foundation.

(Little Things)