Watch NFL Players Adorably Style Their Daughters Hair

I’m a sucker for watching dads emotionally connect with their tiny offspring, so it’s no surprise that this video of NFL players giggling and styling their daughters hair suckered me in. Naturally, as few things this pure can exist without money, this video exists as a part of Pantene’s “Strong is Beautiful” campaign.

Although I have a whole bone to pick with the obvious manipulation of these campaigns, it’s hard to resist a video that features DeAngelo Williams of the Pittsburgh Steelers loving doing up his daughter’s hair, or Jason Witten of the Dallas Cowboys creating a #DadDo.

Watch the series for yourself and see if you have a greater immunity to the cuteness of the #DadDo than I do.