These Misogynistic Asheville Coffee Shop Owners Will Probably Never Get Laid Again

By day, Jared Rutledge and Jacob Owens were the unassuming owners of Waking Life Espresso in Asheville, North Carolina. By night, or weekend, however, they were the anonymous hosts of a blog, Twitter account and podcast called–try not to gag–“Holistic Game,” in which they gave terrible and incredibly misogynistic “pick-up” advice, and also said and wrote incredibly horrible things about all the women they managed to sleep with, as well as women in general! Not to mention their sad, sad ambitions to have “harems.”

Here are just a few of their greatest hits!

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Both Rutledge and Owen consider themselves “Red Pillers.” If you aren’t familiar with the term, it’s basically just a weird/sad “manosphere” thing. Here is the definition, from Urban Dictionary, should you feel like having a good laugh:

Signifies the recognition of the true nature of female behavior, including her attraction to traits of dominance, preference for men with status, attraction to men who have been pre-selected by other women, and hypergamous nature. Red Pill men are aware that women are strongly influenced by the culture and that their attraction cues are often outside of their conscious awareness. Increasingly, modern women, and especially Western women, indulge in one-night stands and short-term relationship in their 20s with alpha males, followed by seeking out a beta male provider in their late 20s and early 30s. Red Pill men are aware of this phenomenon and develop a sexual strategy to benefit from a woman’s promiscuity as well as avoid the financial peril of marriage. Married men can also be Red Pill, as their awareness helps them handle female shit tests and maintain attraction with their partner.

A man who has taken the Red Pill is committed to self-improvement and adapting to the reality of female behavior whether that be through the application of game in his relationships and/or withdrawing from LTRs.

However, a wrench was thrown in their “game” when someone figured out their secret identities and exposed them on a blog, enraging the both women mentioned on their posts and podcasts, and pretty much anyone else with an ounce of decency.

Several businesses in the Asheville area have since cancelled their orders with Waking Life Espresso and pulled the product from the shelves. One business donated their remaining bottles to another store, which will be donating $50 to a rape crisis center for each bottle sold. Members of the community have rallied to protest outside the shop, with signs saying “We like our women like we like our coffee–not at Waking Life.”

One post on the “Holistic Game” blog (tagline: “Putting sweet D in the tender V since 2013″), titled “A Breakdown of All My Lays,” details the 50 women Rutledge claims to have had sex with since learning “game”– how he met them, how the sex went, and, perhaps most pathetically, his personal views on their prospects for future relationships.

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After being exposed, both Jared Rutledge and Jacob Owens wrote long-ass apologies for their behavior, with Jared primarily blaming his behavior on his Christian upbringing and “insecurities,” and Jacob primarily blaming Jared. You can read those here, if you are into that sort of thing.

However, we here at The Frisky are more concerned with the women mentioned in the posts, and how they feel after being betrayed in this manner.

I spoke to one of the women on the list, and this is what she had to say:

I was mortified when I realized I was listed. Complete shock. At a loss for words. I am half surprised the list exists. During the time I dated him, there was no indication that he was a sociopath simply looking to get laid. He demonstrated genuine feelings, and was disappointed when I decided to end things because I felt he wasn’t done dating other girls and getting a feel for what was out there.

On the other hand, he was over analytical and really got in his own head, so the syntax used specifically in the “Breakdown of My Lays” post articulates his thought process on dating accurately.The apology is a bunch of a crap. They’re sorry they got caught. There is no doubt in my mind (based on the Tweets and blog posts) they would continue with their “game.”

Another woman, who identifies herself as being the first woman on the “Breakdown of My Lays” post, has this to say:

To those on the Waking Life list and those who love them,

I vouched for him. For his character, for his business. Like many of us out there, I could not have predicted that my relationship with him would end here.

I was in an awful place when I met him, in the wake an abusive relationship, and he made me feel like he was a safe harbor, someone I could share a bourbon with and vent to. I felt that my physical relationship was separate from my friendship with him– we had a meaningful platonic connection after our intimate relationship, and it’s unimaginable to me that he would say these things about someone he considered a friend.

I was shocked that he would write these things about me, when I had given him compassionate advice and comfort in the past, after he confided very personal information to me. I thought of Jared as an equal, someone who suffered like I did- like any person in this world– and I thought he felt the same about me.

Obviously, everything I believed about him was wrong. And even though I’m appalled and hurt by his actions, I’m elated by the response of the Asheville community. After moving from a city where I had few female friends, I feel like I’m in the world’s toughest girl gang, part of a group of the ultimate bad bitches. I know you ladies are here for me, and PLEASE know that I have your back, always.

This weekend has been hellish for some of us, but we’re coming together to make the coming weeks amazing for all of us. I love you all so, so very much– I love you, Asheville.

Even with their apologies, I think it is fair to say that it is pretty unlikely that either of these fellas is going to be getting laid anytime soon. At least not by any woman capable of using Google.

[Jared And Jacob Said]