Cincher’s Waist-Trainer: Great Women Begin Where Their Ability To Breathe Comfortably Ends

When I stepped out to grab lunch earlier, I popped into Ricky’s, a well-known local beauty supply chain with a store below our office, and noticed a display of Cincher’s waist-training corsets. Waist-training disturbs me, as does its ubiquity and celebration within certain celeb sects — what’s next, Kim Kardashian gets into foot-binding? — but goddamn it, this brand’s faux female empowerment tagline pisses me off. Really? Squeezing the life out of one’s internal organs is the starting point for female greatness? Bruised/cracked ribs and lung compression is, like, so feminist right? Hey Cinchers: FUCK YOU.