‘Straight Outta Compton’ Kills At Box Office

The much anticipated hit ‘Straight Outta Compton’, the biopic about N.W.A., the early 90s hip hop group, proved highly successful at the box office on its opening day.

The Dr. Dre produced film saw huge success due in part from a powerful social media campaign which I’m sure many of you saw on your timelines, whereby an app was created allowing users to make their own ‘Straight Outta Compton’ meme (basically a more sophisticated meme generator). Users were then able to post these memes on their Facebook, Twitter and Instagram feeds, essentially turning the marketing campaign into a user generated activity.

But the movie also addresses themes of police brutality against black people from the 90s, which rings true in all of our years today as we face a similar epidemic.

If your city is a humid wasteland this weekend, do yourself a favor and get thee to a theater to see this.

[Hollywood Reporter]