Target Will Stop Separating ‘Girls’ From ‘Boys’ Toys

Discount superstore Target, has made the decision to eliminate gender-based signs in some if its departments, including [Children’s] Toys, Home and Entertainment.

In a press release regarding their decision, a company rep said:

“Over the past year, guests have raised important questions about a handful of signs in our stores that offer product suggestions based on gender”

In addition, they will no longer use colors like pink and blue on the back walls of shelves to indicate the gendered sections of the toy department.

Part of the business decision was spurred by an Ohio woman’s tweet calling them out. The tweet went viral:

Nice, one Target.