Apple, Facebook, Nike And Others Are Backing The Equality Act

The Equality Act, a piece of proposed legislation that would provide employment, housing, education, and financial protections for LGBT Americans, has found some very powerful friends in the form of corporate support. Apple, Nike, Facebook, American Airlines, General Mills, Levi Strauss, and Dow Chemicals are all coming out in favor of the act.

The legislators who crafted the bill consulted with the NAACP, the ACLU, and the Human Rights Campaign for their advice. The HRC, in turn, has recruited these corporate backers, many of whom have been longtime supporters of gay rights.

General Mills issued a pretty forthright statement regarding their support:

“At General Mills, we have a long history of supporting LGBT equality and the time has come in this country for full, federal equality for the LGBT community.Ensuring fairness in our workplaces and communities is both the right thing to do and simply good business.”

And while it seems sort of cynical that corporations might be supporting gay rights because they understand that gay customers and their allies might abandon their businesses otherwise, you know, in a capitalist economy you kind of have to take what you can get. If these corporations believe that supporting workplace protections on the federal level, instead of piecemeal, corporation-by-corporation, is both morally right and better for the bottom line, who knows? Maybe it might safeguard a healthier American economy. At the very least, their support could play a huge part in safeguarding the safety and well-being of LGBT Americans.

[TIME]

[Image via Getty]

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