Charleston Paper Semi-Apologizes For Slapping Gun Ad Above Mass Shooting Headline

Today in “incredibly poor judgement”–The Charleston Post and Courier put a sticker advertising a gun sale over the headline for the mass shooting that resulted in the deaths of 9 people last night. Of all the things, right?

gun

Sure, these things can happen, and it’s obviously doubtful that this was a planned thing, but you’d think that their advertising guy would have perhaps notified someone before the stickers were put on in the first place.

When Jim Romenesko called to inquire about the sticky situation, the advertising department manager explained that “[i]t was just unfortunate timing. The ad had already been scheduled.”

The paper has since issued a classic “sorry if you were offended apology,” which perhaps may have not been the best route to go on this one.

“The front-page sticky note that was attached to some home delivery newspapers on the same day as this tragedy is a deeply regrettable coincidence. We apologize to those who were offended.”

If you ask me, they could have cut it off right after “we apologize,” but I guess we’ve gotta take what we can get here.

[Jim Romenesko]