Producer, Star Both Defend Awful “Jem” Trailer

When the Jem trailer premiered on May 12, I was right there on social media alongside the mob, pitchfork in hand.

Robyn did a great job of cataloguing the jillion things wrong with Jem’s trailer; meanwhile, I was tweeting a litany of my own complaints. Chief among these: Jem is supposed to be a philanthropist who runs, like, an orphanage or something. Also, the computer-generated ghost of Jem’s dead mom, “Synergy,” is supposed to talk to Jem through her earrings. (I am an orphan and a computer geek, so obviously Synergy is my favorite character.)

Most of all, it was disappointing that Jem, one of the strongest female heroines of the 1980s, had been so defanged. Jem is supposed to be “Rock Star Batman”! But this trailer was a little more… Hannah Montana.

So poor was the reception for Jem’s trailer, in fact, that CNN covered it. Even celebrity curmudgeon William Shatner remarked on how incomprehensible the trailer is.

HitFix recently sat down with actress Stefanie Scott, who plays Kimber in the movie. Young Ms. Scott on the widespread fan outcry:

“Well, I feel like the show really meant something different to each person who watched it? I think that they have to see the movie to understand that things that they think are missing are in there? It’s, it’s kind of like, why would we put all of that in the trailer, when you get to discover it through the movie? I think that’s way more exciting than knowing — than knowing what each missing piece of the show is, through the trailer.”


Jem’s producer, Jason Blum, also remarked on the ongoing controversy surrounding, y’know, the movie trailer’s awfulness:

“It is a hundred percent true to the spirit of Jem, like 100 percent, and I think that people will be very pleasantly surprised. So in that way it’s good — maybe lowering expectations is good. But I think people will be pleasantly surprised for sure.”

“I would just ask people to reserve judgment until they’ve seen the movie,” Blum concluded.

[The Mary Sue]