Mouthfeel Is Food Porn For The Anti-Foodie Set

Food magazines these days are pretty much the same thing, over and over again: an Instagram-ready table setting of chipped plates and avocado toast, set on a rustic farm table in golden light. It’s a nice fantasy, Pinterest-ready and aspirational, but as the dominant visual narrative, it’s boring. Mouthfeel is here to change all that. Mac Malikowski, a former dishwasher and expeditor, started the magazine as a queer, counterculture response to the dominant food visual culture.

“A lot of magazines fall into this cookie-cutter template of what’s beautiful, and we wanted to get away from that,” he told The Cut, and looking through the images on the website, his aesthetic is clear. Full of hirsute, vaguely-vintage beefcake men, interspersed with Spam, hot dogs and soft-serve ice cream cones, it’s a cheeky take on food porn that feels fresher than anything else out there. The magazine has already sold out its first print run, so click through the whole thing on the website, and prepare for titillation. [The Cut]