What The Hell Is This “White Appreciation Day” Crap About?

OK. So this thing about some Latino dudes in Colorado having a “White Appreciation Day” at their Colorado Barbecue restaurant “Rubbin Buttz” has been going around the internet the last few days. Given my history of covering such things, I was not at all surprised when Amelia suggested I cover this … thing.

But what can you even say about a couple of Latino barbecue joint owners having a “White Appreciation Day”?

Via News 9 Colorado:

What started as a joke is now on the calendar. Edgar Antillon and Miguel Jimenez recently purchased Rubbin Buttz BBQ on Broad Street. On June 11, they plan to offer a 10-percent discount to all white customers, and no one else.

“We have a whole month for Black History Month,” Antillon said. “We have a whole month for Hispanic Heritage Month, so we thought the least we could do was offer one day to appreciate white Americans.”

The men expect they might receive backlash and say they realize there’s a history of racism in the America.

I mean, what? Is it internalized white supremacy or something? Is it a weird ploy to get some free advertising?

I’m going to say it’s not. I am going to say it is a fascinating piece of political performance art. I think it might actually just be an epic ball busting. Sometimes, I think, the best kick in the ass is to give people what they claim they want.

Think about it for a second. There is a certain faction of white people who simply love to go on and on about how brutally unfair it is that there is a Black History Month and not a White History Month. Or that there is Black Entertainment Television and not White Entertainment Television. They are very, very, very upset about this.

I, for one, have always wondered what it is they thought those things would even look like. I mean, say they finally got their stupid White History Month. How would they “celebrate” that, exactly? How would they organize a school curriculum around that in a way that was at all different from the regular school curriculum for the rest of the year? How would “White Entertainment Television” look different from nearly every other channel? Even more reruns of “Friends?”

I think these guys are doing this just to see who the hell actually shows up. Like, what kind of person would get all excited about finally being “appreciated” for being white, and show up to get a 10% discount on some ribs? I mean, how would anyone with even a small amount of self-awareness not feel like a giant doofus sitting there having members of an actual minority pat them on the head and tell them they’re special for being white?

Of course, I don’t know that this is the motivation behind it for sure, but I think it would be pretty damned delightful if that’s what they were going for. [News 9 Colorado]