McDonald’s Creates Big Mac Lifestyle Collection, Is Gross

I’m not sure what McDonald’s is trying to pull with this stunt here, but to me it is dumb as hell. It screams of try-hard hipster appeasement and it’s just kind of gross? I love hamburgers and I love food being depicted on clothes in many cases, but McDonald’s is totally on my shit list for obvious reasons (corporate greed, terrible treatment of workers, the list goes on), so I don’t find their new “Big Mac Lifestyle Collection” cute in the slightest. I am also not interested in having a girl’s behind against my face in yoga class with a giant Big Mac plastered on it. HURL. [Ad Week]