Would You Like Some Whopper Perfume?

If you’d like to celebrate the arrival of spring by drenching yourself in the sweet scent of mystery meat and secret sauce, look no further than Burger King’s limited release Whopper-scented perfume. The fragrance is called Flame-Grilled and will be for sale at Japanese Burger King locations for one day only (free Whopper with purchase, of course!) on the newly instituted holiday of Whopper Day. I’d imagine smelling like fast food would be deliciously appealing at first, because there’s nothing better than spritzing your wrists with your favorite craving and carrying it with you all day. But then, like the experience of eating fast food itself, the excitement would ultimately dissipate into a flurry of regret and food babies that you can’t escape until you get home to shower the fragrance off. Regrets be damned, I WANT THIS STUFF. I want it bad. But did I mention that this mysterious Whopper Day curiously takes place on April 1?

I smell bullshit and crushed dreams. This is almost surely a joke staged for the cruel holiday of dashed hopes that is April Fool’s Day, right? Burger King released a men’s body spray back in 2008, so a perfume wouldn’t be totally unheard of, but it seems too good to be true, like the Tooth Fairy of fast food creations. We’ll have to wait until April to find out for sure, but I’m going to sadly predict that this is just a clever marketing stunt. It worked, because now all I can think about is how nice it would be to bite into a cheeseburger.