Thanks, Apple, For This New “Game of Thrones” Season 5 Trailer

Yes, yes, we’ve all heard that brands are apparently the worst (I personally like brands a great deal, but that is also because I enjoying deriving tangible joy from material objects, lest my more immaterial pursuits of joy – friendship, love, club drugs proffered by reliable dealers – fail me at any given time), but if being on board with brands means getting previously unseen “Game of Thrones” trailer, I will unabashedly support them all till the end of time.

Apple unveiled the latest trailer from Game of Thrones as part of their currently ongoing press day as part of their partnership with HBO and its new cord-cutting HBO Now service. Amidst the announcements of $10,000 watches that will be obsolete in a year, iTunes TV trotted out the latest “Game of Thrones” trailer, just a little over a month before Season 5’s April 12th premiere. Apple Watches may be coming, but so is winter.