Demeter Is Now Making A Perfume That Smells Like A Baby’s Head

Demeter Fragrance is known for making one note scents that smell like pretty much anything you can think of, from pizza to dirt to a gin and tonic. I have an enduring love for their Honeysuckle fragrance, and have spent more time than I’d like to admit in front of their displays at my local Duane Reade, sniffing things that smell like holy water and clean laundry and contemplating how I might work them into my life. Cataloging every single scent that exists on this planet happens to be their thing, and I’m good with that. They do a good job! Their pizza perfume, which is sitting on my desk right now, smells like grated cheese and tomato sauce, and it’s weird, but not unpleasant. That’s why I’m greeting the arrival of their latest scent, Baby’s Head, with a mixture of awe and revulsion.

I get that babies have a magical scent, one that drives some women to grab at friends’ infants with glee, burying their noses into their heads and inhaling in dramatic fashion, as if they would die without experiencing the glory just once. A baby’s head smells like a bunch of stuff, I guess. Clean skin, maybe, and a hint of Johnson and Johnson’s shampoo, or whatever it is that enlightened mothers are using these days to wash the three wisps of hair on little Paloma’s head. I imagine there’s a dairy undertone, too, something akin to milk just before it’s spoiled. I don’t know! It’s been a while since I’ve been near a baby, and even when presented with a squalling, drooling bundle, I’m not inclined to really get in there and sniff its head. What I don’t understand is why you would want to smell like a baby’s head yourself, if you are a grown-enough woman with fiscal responsibility and a job. Wouldn’t you want to smell like something more powerful and awesome and adult than something that shits itself? Eh, to each her own, I guess, but yeah. This is weird! [Allure]