Sports Illustrated Will Feature A Plus-Size Model In A Swimsuit Ad For The First Time Ever

The Sports Illustrated Swimsuit Issue comes out next week and there will be one significant change from years past that’ll make this edition worth flipping through: for the first time in the magazine’s history, they’ll feature a plus-size model in a bikini, in an ad for bikini brand Swimsuits For All.

The ad, which features 27-year old model Ashley Graham, is admittedly a paid advertisement and not a choice made by SI’s editorial staff, but it remains a step in the right direction for the annual objectification issue. The past few years have started to see a shift towards the curvy, with super model Kate Upton nabbing the last few covers. The ad is just one part of Swimsuits For All’s new campaign, #CurvesInBikinis, which aims to promote a healthier body image for all women, regardless of size. “Tastes and body types change over time and curves have never been more ‘in.’ There is no better way to celebrate and show off than by donning a bikini,” Swimsuits For All CEO Moshe Laniado told Us Weekly. Graham, who is stunning in a tiny black bikini, is a size 16, and the accompanying video of the photo shoot shows off all of her curves, sans alterations and retouching.

Graham herself has been a vocal critic of the beauty and entertainment industry’s failures to showcase plus size women, most recently telling The Edit, “Jennifer Lawrence is the media’s poster girl for curves — she’s tiny. There needs to be more education in schools, because that’s where eating disorders start. It’s not just about being healthy; it’s also about loving who you are.”

A curvy supermodel who can shut down her critics and make into Sports Illustrated? We can get behind that.