Emma Watson’s Second HeForShe Talk Is A Call To Arms

Carrying on the noble work of Hermione Granger, Emma Watson took the world by storm last fall, when she spoke at the UN on behalf of the HeForShe campaign, which pushes for global gender equality. Her second speech for the campaign took place yesterday at the World Economic Forum in Davos, and this time, Watson pushed for more than just attention surrounding gender disparity — she issued a veritable call to arms.

After noting how remarkable it was that the original speech garnered over 11 million views, “sparking 1.2 billion social media conversations,” she announced a plan to launch a program called Impact 10x10x10, explaining that it would focus on “engaging governments, businesses and universities, and having them make concrete commitments to gender equality.” But rather than rest on lofty sounding goals that only focus on macro applications that would hopefully trickle down, Watson went one step further and issued a call to arms, asking people to do the same in their daily lives.

“The truth is, the ‘What now?’ is down to you. What your HeForShe commitment will be is personal, and there is no best way. Everything is valid. Decide what your commitment is. Make it public. And then please report back to us on your porgress, so that we can share your story. We want to support, guide, and reinforce your efforts. Impact 10x10x10 is about concrete commitments to change, the visibility of these commitments, and the measurability of them too.”

It’s always easy to pass the buck, or assume that change must come from the top for it to be effective in any sort of measurable capacity, but Watson is right – change needs to happen from¬†both sides.