Oh Come On: Best Buy Tweets About “Serial,” Instantly Gets Crap For It
It wasn’t the first time, and it won’t be the last, that a brand posts something on social media and instantly regrets it.
For those of you who’ve been listening to the popular “Serial” podcast, about the real-life murder of Hae Min Lee in 1999, you’re aware that there’s an ongoing deliberation about where the crime was committed. One report claims the high school student was strangled in the Best Buy parking lot, before her accused killer used a pay phone at the entrance of the store to make his “she’s dead, come and get me” call to a friend.
The problem lies in the fact that there doesn’t seem to BE a pay phone at that particular Best Buy entrance— not now or ever. So in pretty poor taste, Best Buy sent out a promotional tweet earlier today, referencing the great pay phone debate.
Less than an hour later, the retailer pulled the tweet and issued an apology— but not before it received over 500 favorites and 1,000 retweets, including one by Serial’s own Twitter account.
Needless to say, people were pissed, tweeting things like “Hey guys you know someone was actually murdered right?” and “HAY LET’S USE A REAL-LIFE MURDER CASE TO PROMOTE OUR BRAND.”
Do you think Best Buy’s blunder was all in good fun or really poor taste? [Mashable]