Who Really Offers The Best Deals? Black Friday By The Numbers

I’m not a big proponent of Black Friday shopping. I really don’t think you should do it at all, unless it’s online or it’s the kind of casual shopping that means heading to the mall in the middle of the afternoon rather than camping outside Walmart at 4 a.m. Still, people are going to do what they want regardless of what I have to say about it, and more power to you! So let’s talk about how to have the most successful shopping trip possible. WalletHub and Accenture did a little research on who’ll be pulling out their credit cards this year and which retailers offer the best deals out there.

Accenture’s survey found that more people are excited to shop this Friday than in the past eight years. The survey questioned 500 American consumers, and 66 percent said they’d probably shop, which is a 10 percent increase from last year and over 20 percent increase from 2007. Almost half of the consumers who plan to shop intend to be doing so between 6 p.m. on Thanksgiving and 5 a.m. on Black Friday, which I find incredibly bleak. A whopping 96 percent of those surveyed said that discounts impact what they ultimately decide to buy, and 29 percent won’t consider a product unless it’s at least half off.

That’s where WalletHub comes in to determine exactly which stores are likely to offer those hefty discounts. The site examined the ads of the top 22 retailers in the US like Amazon, Best Buy, Costco, JCPenney, Target, and Macy’s; poring over 5,525 deals to break down each brand’s best steals by product. Average discount findings factored in the pre-discount price of items to acknowledge retailers discounting particularly expensive products.

The survey found that before breakdowns by product, JCPenney is a shopper’s best bet with an average discount of 65 percent. Macy’s, Rite Aid, Meijer and Sears also ranked highly. Costco had the lowest average discount- just 21 percent. Big Lots, Best Buy and Amazon (who would’ve thought?) were also near the bottom of the list.

The frontrunners switched up a bit once the research team sorted discounts by product type. Sears has the best average discount on clothes, Office Depot and OfficeMax are your best shot at cheap computers and phones, and Kohl’s is your best bet for presents for your kids or niece. You can view the full report here if you’re looking to take a data-centric approach to strategizing your adventures in consumerism. In the grand scheme of things, I can’t really say whether a bunch of percentages will get you closer to the dirt cheap flatscreen of your dreams, but it’s worth a shot! [Wallet Hub; Accenture] [Image via Shutterstock]