Watch The Sweet Video For Kindness And Robyn’s “Who Do You Love”

Do you guys remember that viral video “First Kiss,” and how it turned out that yeah, the participants were strangers, but they were also actors and performers, and the video was also a clothing advertisement? I feel like this new video for “Who Do You Love” from electronic musician Kindness, featuring Robyn, is sort of karmic recompense for that.

Kindness explained the video concept for Pitchfork:

“This video and this song is about people and connection, and how you can identify who you are by those you love. Those people say a hell of a lot about you. Daniel’s idea was a series of portraits of our closest friends and family—in a way, the most revealing portraits of us possible.”

The video doesn’t disclose who these people are in relation to either Kindness or Robyn, but it focuses on the idiosyncrasies — eye rolls, smiles, laughs, posture — that make them who they are. There’s a deep sense of human connection that makes the video really sweet and satisfying to watch.

I don’t know if I’m just bitter over that “First Kiss” video: I didn’t like it in the first place because I felt creepy and voyeuristic watching it. I didn’t think there was much of a point, and that was due in large part to the fact that it felt staged to me (everyone was too charmed by the experience, and also, I immediately recognized OK Go’s singer, Damien Kulash, and thought something was up). But it and “Who Do You Love” do stand as two sides of the same thematic token, with “First Kiss” being affection between strangers and “Who Do You Love” being affection between people with longstanding bonds. There’s something more graceful about not just mashing strangers’ faces together, but actually portraying people who deeply know and love each other, and the things they know and love about each other.

Kindness’s new album, Otherness, was released on October 14th and is available on iTunes.

[New York Times]



Follow me on Twitter.