Go Behind The Scenes Of OK Go’s New Music Video
The only thing that approaches the level and type of fun that you can have while watching OK Go music videos is watching behind-the-scenes videos about OK Go music videos, and that’s exactly what’s been released for the new video for “I Won’t Let You Down” from their new album, Hungry Ghosts. Hurrah!
If you’ve been living under a rock and haven’t watched the treadmill-dance video for “Here It Goes Again,” the 18-hour timelapse video for “End Love,” the Rube Goldberg machine video for “This Too Shall Pass,” or the perspective-bending video for “The Writing’s On The Wall,” OK Go has been creating the most innovative music videos to be released in the last five years and treating their music as part of a holistic artistic practice. It’s always fun to see exactly how they dreamed up and executed their concepts, and to marvel at both the genius of the band members and that of the people they work with.
For “I Won’t Let You Down,” OK Go teamed up with producer Morihiro Harano for the concept, and choreographer Airman, who used classic choreographer Busby Berkeley for inspiration. The rolling chairs the band members sit on in the video are Honda UNI-CUBs, which aren’t available for the market yet. This isn’t the first time OK Go has done a product spot in a music video — they partnered with Chevrolet for the “Needing/Getting” video, which premiered during the 2012 Super Bowl. OK Go separated from EMI because of a dispute over video embed codes, and now operates independently so that they have the creative freedom and the ability to release their videos widely, so those corporate partners provide them the opportunity to create the way they do.
And don’t forget to watch the music video itself! It was filmed by drone and features a fun umbrella dot-matrix at the end — it’s fun, you’ll see.
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