IKEA’s New Halloween Ad Turns Store Into “The Shining,” Is Scarier Than Assembling Furniture From Pictures
It doesn’t matter how many times I’ve seen “The Shining,” because it manages to scares the bejesus out of me every single time. I watch it every Halloween and force whoever’s with me to join, so I don’t have to be alone when the two little ghost girls show up and ask Danny to play with them. I still half-expect to find “REDRUM” written in lipstick on my bathroom mirror one of these days.
To pay homage to the classic horror flick, IKEA Singapore has used their store as the backdrop for their very own “Shining”-themed ad, just in time for Halloween. The ad is a part of the store’s “Spot & Win” contest, which allows fans to win IKEA gift cards from finding items in their ads, but I’m too busy trying to get over my new fear of stepping foot into any IKEA. No, I would not like to take home an affordable end table and bathroom vanity if they come complete with assembly instructions and the ghosts of several IKEA shoppers (unless those ghosts will put together my furniture, obviously). The ad is great: clever, cute and perfect for the season, but I was taught to always say no to ghost people. ESPECIALLY if they look like my mom and dad.