Surge Is Making A Comeback And The World Is Strangely Enthusiastic About It

The good people at Coca-Cola are bringing Surge back into our lives because the internet made them. Get excited, I guess? The citrus-y 90’s soda, which was sold from 1997-2003, was marketed as a soda or a pseudo-energy drink depending on the day. It was kind of like a poseur version of Mountain Dew but “loaded with carbos” (whatever that means), and was apparently beloved enough to spark a Facebook campaign to bring it back. The Facebook page “SURGE Movement” revealed that the drink has a major cult following, and reps from the movement even flew to Coca-Cola headquarters in Atlanta to talk with the company. Surge’s revival will be facilitated through Amazon, and for $14, you’ll be able to have yourself a dozen cans of prepackaged 90’s nostalgia. I don’t remember much about what Surge tasted like, but if it’s deliciously sugar-filled enough to inspire all this, I wouldn’t exactly be opposed to trying some for old times’ sake. I’m not entirely sure how I feel about ordering a beverage through Amazon, though. If you’re still drawing a blank on what the hell this drink even is, allow me to jog your memory with this 90’s-tastic commercial:

Never forget.

[The Verge]
[Jezebel]

[Image via Amazon]