Pressure Mounts To Fire NFL Commissioner Roger Goodell, Including Mentions Of A Cover Girl Boycott

cover girl boycott

Pressure is mounting every single day against NFL commissioner Roger Goodell over his handling of Ray Rice, the former Baltimore Ravens player who assaulted his now-wife. The NFL has insisted it had never seen the brutal video in which Rice punches his then-fiancée Janay Palmer in the head, knocking her unconscious, until TMZ released it on Monday. But on Wednesday, the Associated Press confirmed that a law enforcement official said that the NFL was sent the video in April and someone there acknowledged that it had been received and viewed.

Goodell has been sharply criticized for how he punished Rice, who received only a two-game suspension by the league (before he was dropped by the Ravens this week). Only in late August did the NFL update its personal conduct policy: now players will be suspended for six games for a first offense and banned by the league for a year for a second offense.

Even Rice’s team is throwing Goodell to the wolves: as reported by CBS Sports, the NFL commish told “CBS Morning News” that when he met with Rice to discuss the attack, “it was ambiguous about what actually happened.” Several sources have since told ESPN that Rice and his representatives “told the full truth” and “made it clear he had hit her” during the Goodell meeting. This CBS Sports piece does a good job recounting the various claims and contortions that Goodell and others have made in relation to what the NFL knew and when they knew it. Even if you believe Goodell was as in the dark as he claims (which I personally don’t), it’s hard to pinpoint what he’s actually done right in this whole debacle.

In the meantime, here is one proposed way to hit the NFL where it hurts: a proposed boycott of the makeup brand Cover Girl, a major NFL advertiser currently shilling on the Baltimore Ravens website, urging women to upload photos of themselves wearing the Ravens’ colors:

Hey Ladies! Are you ready for some football?! Today’s NFL is no longer just a man’s game. It’s a fan’s game, with women making up 46% of the current NFL fan base.

The particular ad above was altered by Adele Stan, an editor for The American Prospect. The ad comes from the Ravens’ website, where a smiley Beyoncé model who looks just like Beyoncé wears the team’s signature purple as eyeshadow. I’m not sure how I feel about photoshopping a black eye onto a woman; it initially strikes me as in poor taste, especially given how intimate partner violence is very much emotional and psychological as well (not to mention financial and sexual). But perhaps it is strategic to target a Beyoncé Cover Girl ad, given how much attention Bey has been getting for her feminism. And certainly, boycotting companies that advertise with the NFL until it replaces its commissioner with someone else could not hurt.

[Baltimore Ravens]
[CBS Sports]