The “Stop The Beauty Madness” Campaign Gets Real About The Value We Put On Appearance

Created by writers Robin Rice and Lisa Meade, the Stop The Beauty Madness campaign aims to shake women out of the belief that they are not beautiful and to wake us up to the impossible aesthetic standards we’re held up to. The ads, which can be seen here, state some not-so-pretty truths about the way our culture perceives women. Like the photo above, they’re not exactly pleasant realities, but the campaign’s choice to present them without sugarcoating strikes me as very bold. Few body acceptance campaigns are as direct and brutally honest as this one — and that’s the point. Stop The Beauty Madness wants to create a better world for women’s worth than the one we currently live in, and has even put together a free 10-week audio series that will encourage listeners to better understand unfair beauty standards and the road to self-acceptance. More information about the campaign is available on its website or on Twitter via the hashtag #StopTheBeautyMadness. [The Gloss]