Coming Soon: Clickhole, The Onion’s Buzzfeed/Upworthy Parody Website

Get ready to bookmark! Yesterday, in a presentation to advertisers, The Onion’s “Jim Haggerty” (an Onion News Network host played by Brad Holbrook) announced that the company was launching a new site called Clickhole, which will put “content and sponsored posts side by side, with barely any distinction between them.” Clearly a parody of click-baiting, time-sucking websites like Buzzfeed and Upworthy, Haggerty promised, “People will climb into this click hole and find content so interesting they won’t be able to keep it to themselves. Every post is engineered to be as shareable as possible, so it spreads like a deadly wildfire on social media.” Some examples of Clickhole’s content include:

  • Quizzes like “Which pizza should I have for dinner tonight? (presented by Pizza Hut)”
  • Uplifting personal tales in list forms: “Seven pricks that defied the odds and didn’t go into finance.”
  • The aww factor: A video titled “What this adorable little girl says will melt your heart.” (It’s actually a cogent explanation of how brands monetize adorable little kids, as spoken by an adorable little kid.)
  • And finally, photo slide shows with no words: “Six kinds of hay.”

I don’t know about you, but I cannot wait to go into Clickhole k-hole when the site launches in June. For now, follow the site on Facebook and Twitter, and practice your clicking skills with this helpful how to. [Biz Journals]