Yesterday, ethical fashion collective Zady issued a battle cry against fast fashion companies like Forever 21, H&M, Urban Outfitters, Zara, and Topshop in the form of a full-page, no-punches-pulled ad in The Wall Street Journal. “Fast fashion is fast food,” the ad declares, listing some of the horrific side effects of our culture’s fast fashion addiction: exploited workers (mostly women), toxic pollution, and landfills overflowing with cheap, disposable clothing. It’s time to change our shopping habits. It’s time to value quality over quantity. It’s time to demand sustainable practices, fair wages, and safe work environments from the companies we support with our dollars. As Zady’s website puts it, “We should not be compelled to accept throwaway goods as a way of life.” Forgive me for being less than eloquent, but FUCK YES.
The founders of Zady, Maxine Bédat and Soraya Darabi, followed up the ad with an op-ed in The Business of Fashion today, in which they argue that millennials value social responsibility and authenticity, and when companies don’t comply, it’s not just unethical, it’s bad for business. At the very least, Zady’s publicity push is going to help bring the conversation, and for that I applaud them. Check out the full text of the WSJ ad below:
If you’re inspired by Zady’s words and want to make an effort to shop more consciously, check out the brand recommendations, tips, and info in our Compassionate Fashion section! Also, I can’t recommend Elisabeth Cline’s book, Overdressed, enough. It will quite literally change your life.