Marie Claire Australia Asks Six Agencies To Create Body Positive Ads — Here’s What They Come Up With

Marie Claire Australia asked six of the country’s top ad agencies to create a print ad encouraging women to love their bodies. They wanted to see what advertisers could come up with free from restrictions placed on them by their client (“Don’t make the woman trying to lose weight look fat!”) Big agencies like Ogilvy and Publicis submitted entries and, well, I kinda wish this project were real.

After a jump, see a couple of the fantastic, body positive ads:

This one is by Airborne:

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This clever image of a heart with love handles is by Whybin/TWBA:

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And here’s another by OgilvyOne:

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Great, right?

You can see the additional mock-ups of the ads here.

[Marie Claire Australia]

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