Awesome New Diesel Ads Feature Model In Wheelchair

Winona Dimeo-Ediger | January 23, 2014 - 6:00 pm

Diesel Ad Features Fashion Blogger In Wheelchair

See that gorgeous lady starring in one of the new spring/summer Diesel ads? That’s a New York fashion blogger named Jillian Mercado. She’s been a fixture in the fashion industry for years, graduating from the Fashion Institute of Technology, working at magazines like Allure, and never letting her muscular dystrophy — or the wheelchair it requires her to use — slow her down. When Diesel artistic director Nicola Formichetti was casting for the brand’s new campaign, which is focused on community and connection, Mercado’s bold style and attitude was a perfect fit, and the response to her ads has been great. “You don’t have to be a conventional model type to represent a brand,” Formichetti told Women’s Wear Daily. I love that companies are finally, finally starting to get this. [Jezebel]