American Eagle Launches #AerieREAL Campaign Featuring Airbrush-Free Women Of All Body Types

I don’t know about you, but every year after I watch the Victoria’s Secret Fashion Show, I feel like shit about my body for at least a solid month. Many women, including myself, who are normally proud of their figures, all have moments that trigger their biggest body insecurities: love handles, stretch marks, cellulite, whatever it may be. My trigger happens to be the VS Fashion Show. So today, when I learned about American Eagle’s new #AerieREAL campaign, I was thrilled.

American Eagle has launched new campaign for their spring line of Aerie intimates featuring only untouched and airbrush-free models— tattoos, blemishes, tummy chub and all.

“We’ve left everything. We’ve left beauty marks, we’ve left tattoos, what you see is really what you get with our campaign,” said Jenny Altman, Aerie’s Style and Fit expert. “We hope that by embracing this, real girls everywhere will start embracing their own beauty.” If women want to shop online, they can even select a model with their similar body type and cup size. Go ahead and sign me up.